At the end of 2017, the tourism industry in Spain finished the year on a high with record results in the number of visitors and the expenses associated with their stay. Despite the many reactions to these results, they became a popular topic with the Spanish media in 2017 and Spain remained at the top in the tourism industry.
Although in recent months the holiday rental industry in Spain has been criticised in the media because of its presumed relationship with mass tourism and the prices of long-term rentals; Spain continues to enjoy an advantageous position in the industry compared to similar destinations. This is continuing to drive the growth and demand for rented holiday accommodation.
Coastal areas have been identified as the best places to invest in Spain for holiday home. This has been attributed them having a greater of density visitors and having more tourist activities available. With holiday homes spread over more than 5000 km of Spanish coastline, there are many factors that affect the rental price of a property. Location and seasonality have been considered the top variables to address before you invest in a holiday rental.
What is the right price for my holiday home?
There is not a universal answer to this questions that will relate to everyone. However, one of the best tactics is to investigate your competition.
After publishing the Holiday Rental Prices Report for summer 2018, RentalBuzz has analysed the price range for different regions on the Spanish coast. This data identified the prices already established by the owners and agents on Spain-Holiday.com for the summer of 2018. The report offers key results for holiday home owners to identify and take advantage of their rental yield.
Key results:
The destinations with the highest prices are the Costa Dorada, Costa Blanca and Costa de la Luz, especially during the first two weeks of August (costing more than € 1,000 per week).
Costa de Almeria, on the other hand, offers cheaper prices, 46% cheaper with an average price of €544 per week.
June and the beginning of July are the months with a lower price index. Factors such as the weather and the time of year impact on prices with a decrease of 15% compared to the most expensive weeks of the year.
The Costa Cálida and Costa del Azahar are destinations with lower prices that make them attractive destinations for the summer.
The Costa Cálida is up to 22% cheaper than the Costa Blanca, despite being located in neighbouring regions.
Similarly, the Costa del Azahar is €100 cheaper per week compared to the Costa Dorada.
These results show that it is not just the location of your property that affects your income, your income can vary dramatically from one week to another due to seasonality.
July and August are the most expensive months of the year. The Costa Dorada has the highest price per week during the high season but has the biggest contrast between prices in the peak season compared to the low season, with a price difference of up to €600.
Likewise, the Costa del Sol and the Costa Blanca are two regions with some of the highest prices during the peak season that exceed € 1,000 per week.
Costa de la Luz
Of all the areas analysed, the Costa de la Luz is also among the most expensive, due to the scarcity of tourist accommodation in the area. For the most part, holiday rental accommodation in this region is detached family homes and villas.
August is the most popular month for tourism activity in this area, therefore, there is a small variation of 3% between prices per week on the Costa de la Luz.
Costa del Sol
The Costa del Sol is the sunniest region in the south of Spain and therefore one of the most internationally renowned tourist destinations. This has been one of the key drivers in the growth of the holiday rental industry in the area.
Being one of the most popular destinations in Spain, the Costa del Sol has the highest number of holiday homes. This means there is more competition between prices and the demand for holiday rentals is higher.
The Costa del Sol has the longest high season due to the weather, starting from the end of June and continuing up to the beginning of September.
Costa Tropical
The coast of Granada has a microclimate unique to this part of Spain. Properties on the Costa Tropical have the privileged position of being located between the Sierra Nevada mountains and the beach.
The high season on the Costa Tropical lasts approximately 8 weeks, occupying the months of July, August and the beginning of September. The number of tourists who choose this region for their holidays is not as high compared to other areas of Spain. This has to lead to the average price of holiday rentals on the Costa Tropical to be 18% lower when comparing prices to those of the Costa del Sol.
Costa de Almería
The coast of Almeria has a different landscape compared to the rest of Spain with parts being wild and arid. The Costa de Almeria is less known and therefore does not experience the same influx of tourists compared to the Costa del Sol and the Costa Blanca.
Prices on the coast of Almeria are on average 46% cheaper than the Costa Dorada even though the climate is very similar. This means that the Costa de Almeria is the cheapest coastal destination in Spain with a lot of opportunities.
Costa Cálida
This coast is located in Murcia and has one of the shortest peak seasons, with only two weeks at the beginning of August, however, due to the climate, there is an opportunity to extend this period.
On average, it is 22% cheaper compared to the Costa Blanca, another strong point when marketing this destination.
Costa Blanca
As one of the most popular destinations in Spain, the Costa Blanca experiences its high season from the end of July and throughout the month of August. You can also take advantage of the weeks before and after this as the Costa Blanca still experiences a lot of visitors at these times.
Costa de Valencia
Like the Costa Cálida, the Valencian coast has one of the shortest peak seasons of all the regions collected from the report, with the month of August is the most expensive. The prices of holiday homes in this region are 25% cheaper compared to similar destinations in the same month.
Costa del Azahar
Located on the coast of Castellón the Costa del Azahar shares the seasonality of the Valencian coast and the Costa Blanca, with the high season being between the 4th to the 18th of August. Despite having a similar climate, Costa del Azahar is 13% cheaper than the Costa Dorada.
Costa Dorada
The Costa Dorada enjoys a great Mediterranean climate that allows you to enjoy the best of summer and winter in the region. One of the reasons why it is the most expensive coast for holiday rentals.
However, it also has one of the biggest price differences between high and low season, with a difference of up to 50% in the price between seasons.
Costa Brava
Due to its geographical location, the Costa Brava does not experience prolonged high temperatures compared to other coastal regions in Spain. However, in the peak season, the area offers a multitude of tourist attractions.
The prices are between 40 and 50 percent cheaper in September compared to August, with the first three weeks of the month serving as the high season for this area.
To conclude, the holiday rental industry in Spain continues to grow as the data from the official sources has shown. Industry professionals and future investors will find the information gathered in this report useful when considering the best pricing strategy for their properties.
It is essential to consider the competition, seasonality and location in order to yield the most income from your property.