Advertising Seminar: 2014 subscription rate and upgrade packages

by Louise Brace

7. Mar 2014 (29. May 2017)

As most of you will be aware, Spain-holiday.com increased it’s advertising rate for 2014 this week. Our goal has always been to deliver greater quality results, a challenge we have worked intensively on over the last twelve years. This is the first increase in four years and has been introduced to allow us to continue to develop and expand the portal even further, delivering the most effective product for Spanish holiday rentals in the market, at the most competitive price.

To name just a few of the additions you can expect this year, Spain-holiday.com will be launching into Finnish, Polish and Russian markets, with sites in each of the respective languages, and we continue development of our mobile-friendly version.

When you renew your advertisement, you will notice that you now have the option to addanupgrade to your advertisement. This is designed to aid properties, which are not performing to their full potential in their local area, to improve their visibility and compete with the lion’s share. However, we estimate that standard packages will still rule the roost and make up the majority of listings in our search results. We don’t envisage a change in the performance for standard listings, these should remain stable.

New rate card 2014

Standard advertisement: Your annual full page advert on Spain-holiday.com. Visible in 13 languages. Easy online administration allows you to list and update your advertisement, track contacts and compare and check advert statistics. Free listing in our last minute section. Availability calendar, free enquiry alert via sms, upload 30 photos. What’s more you have a friendly and knowledgeable customer support who are available to talk you personally during office hours. 219 € + IVA

Same Package on HomeAway ‘from’ 362 € + IVA (65% more expensive)
Same Package on Holiday Lettings 434 € + IVA (nearly 100% more expensive)

Plus advertisement:Enjoy all of the benefits of your standard package, plus increase the visibility of your advertisement in the search results with elevated positioning in your local area and suburb. 399€ + IVA

Premium advertisement:Maximise the potential of your advertisement on Spain-holiday.com. Enjoy all of the benefits of your standard package, plus a top ranking in your regional, coastal, local and suburb search results. 699 € + IVA

A maximum limit of 100 enquiries has been introduced across all packages.

How do the new packages affect your Quality Scoring?

When you add a property on Spain-holiday.com there are a series of elements that you need to complete, which improve the search ranking of your advert: photos, updated calendar, valid prices, activating reviews, etc. Keeping on top of your Quality Score is still a vital component to the success of your advertisement. If you are not sure how the Quality Scoring works, we recommend you read our updated article on Positioning and the Quality Score Sheet.